Fashion by Donika Academy
Learn how to build, market and grow a fashion brand.
Live online fashion-business courses created for aspiring marketers, entrepreneurs, content creators and professionals who want to turn creativity into strategy.
Practical Learning
Apply what you learn through fashion-brand examples, exercises and practical projects.
Fashion-Focused Examples
Explore real fashion, luxury and digital-marketing examples instead of generic business cases.
Professional Skills
Develop useful branding, marketing and strategic skills for your career or fashion business.
Explore Fashion by Donika Academy
Learn the creative and commercial skills behind successful fashion brands.
Fashion by Donika Academy
Luxury Fashion Marketing
A live online course featuring four interactive weekly classes taught by Donika Serafimova. The course includes practical exercises, downloadable learning materials, live discussions and a certificate of participation. This is not a pre-recorded course.
- Understand luxury fashion positioning and brand identity.
- Explore storytelling, heritage, exclusivity and luxury pricing.
- Learn how luxury brands use digital and social media marketing.
- Apply your learning through fashion examples and practical activities.
Next live cohort: Dates will be announced soon. Join the priority list for early access to course dates and enrolment.
Explore More Live Courses
Develop practical fashion-business, branding and digital-marketing skills through interactive classes taught live online.
Fashion Brand Strategy
Learn how to create a distinctive fashion brand with clear positioning, a consistent identity and a strategy that connects with the right audience.
- ✓Define your brand purpose and target customer.
- ✓Develop effective fashion-brand positioning.
- ✓Build a consistent identity and brand story.
- ✓Create a practical brand strategy.
Digital Marketing for Fashion Brands
Learn how fashion brands use content, social media, websites and digital campaigns to attract audiences and turn attention into measurable growth.
- ✓Build a fashion-focused digital strategy.
- ✓Choose the right marketing channels.
- ✓Plan social media and content campaigns.
- ✓Measure performance and improve results.
Fashion Entrepreneurship
Learn how to transform a fashion idea into a commercially focused brand through market research, business planning, pricing and launch strategy.
- ✓Evaluate and refine your fashion-business idea.
- ✓Understand customers, competitors and the market.
- ✓Explore pricing, costs and revenue models.
- ✓Develop a practical brand-launch plan.
How Live Learning Works
A simple and supportive route from selecting your course to completing your live learning experience.
Choose your course
Explore the available courses and select the subject that supports your goals.
Reserve your place
Complete secure online payment when enrolment for the next cohort opens.
Join the live classes
Attend four interactive online sessions where you can ask questions and participate in practical activities.
Complete your learning
Receive course materials and a certificate of participation after completing the course.
All Fashion by Donika Academy courses are delivered live online. They are not pre-recorded or self-paced programmes.
Learn With Donika
Donika Serafimova is a fashion designer, digital marketing and web design specialist, and university lecturer with more than ten years of professional experience. Her teaching combines fashion-industry knowledge, real brand examples, practical marketing strategy and interactive learning.
- BA in Fashion Design and Management
- Master’s degree in Digital Marketing and Web Design
- Experience teaching bachelor’s and master’s students
- Professional digital-marketing, content and brand experience
- International university teaching experience
What Students Say
Feedback from students previously taught by Donika in fashion, luxury and marketing modules.
“Professor Donika Serafimova has a high level of professionalism, hands-on experience and industry visibility. Even online sessions are extremely interesting and satisfying—I have never had a boring moment with her.”
Anonymous student feedback
“I really enjoyed the course content and thought it was very interesting. The lecturer is very good and always gives useful feedback.”
Anonymous student feedback
“Professor Donika supported us in understanding how the complex fast-fashion supply chain works in an era where greenwashing is common and sustainability initiatives are increasing. She is extremely detailed and a real expert in her field.”
Anonymous student feedback
Before You Join
Find out how the live courses work, what is included and what you need to participate.
Are the courses live or pre-recorded?
Where will the classes take place?
Do I need fashion-industry experience?
What is included in the course?
What if I cannot attend one session?
How will I know when enrolment opens?
